Overview of Byju’s Backer Owl Ventures
Byju’s Backer Owl Ventures is an investment arm of Byju’s and contributes to the growth of innovative and disruptive technology-driven businesses. This investment will take SplashLearn a step closer to becoming a leader in the educational technology space.
Byju’s Backer Owl Ventures recognises the potential in SplashLearn’s smart-tech learning solutions, and their vision to create an adaptive and engaging learning platform for students.
Let’s take a closer look at what Byju’s is and the impact their investment will have on the SplashLearn.
Byju’s Backer Owl Ventures Leads Series C Funding In SplashLearn
Byju’s Backer Owl Ventures (BOV) is a venture capital firm founded in 2020 by Byju’s in India. The firm focuses on investing in innovative edtech businesses within the Indian market, providing them with strategic guidance and financial support to help them scale.
SplashLearn, an edtech company based out of Mumbai that provides interactive learning solutions for primary schoolers, received Series C funding from BOV leading to a USD 100 million round of financing.
Through its strategic investments, BOV aims to provide early stage start-ups with the necessary resources to focus their products and services on delivering high-impact solutions in the education sector. In the case of SplashLearn, the funding will enable it to accelerate product innovation and strengthen its content library, while also expanding its team thus improving overall user experience. This investment will also allow SplashLearn to find new ways of engaging users using its technology-based solutions for early primary school learners across India.
What is their investment strategy?
Byju’s Backer Owl Ventures focuses as a venture capital company, investing in early and growth stage technology startups. The firm seeks to invest in companies that create and expand categories in the EdTech, FinTech, Applied Artificial Intelligence (AI) and Enterprise Software sectors. Their investment strategy includes investing between $500k – $5 million to support startup creation and extend capital for building the products or services for their technology counterparts.
The firm’s portfolio began with investments made in AI-enabled services like Powerway Express, an intelligent cloud platform, Daily Activities (DA), a SaaS solution provider specializing in digital education services; while also making more strategic investments such as their series C round of funding into SplashLearn – an edtech company offering bespoke math and English tutoring solutions.
Through further investments such as this series C funding round to SplashLearn, Byju’s Backer Owl Ventures is bringing its resources and collective experiences across the education sector and access to potential for exponential growth for the startup. This strategic collaboration brings forth many benefits for both sides thus promoting success of all parties involved. This investment has unlocked much potential growth for Splashlearn beyond what might have been attained otherwise.
How will the investment help SplashLearn?
Byju’s Backer Owl Ventures has recently announced that it is investing SplashLearn, a learning platform designed to improve children’s math skills.
This investment is expected to help SplashLearn expand its portfolio of products and services to help more children learn and grow.
This article provides an overview of how this investment will help SplashLearn realize its goals.
Strengthening the product offering
The investment will help SplashLearn strengthen its product offering and accelerate its international expansion. This fresh round of funding will enable SplashLearn to accelerate product development, particularly its AI-powered adaptive and interactive learning products for Math and English language arts learning.
The investment will also help SplashLearn expand internationally by providing resources to invest in talent, partnerships with educational institutions, government and philanthropic organizations, and expansion into new markets. Besides financing the company’s growth, the venture capital round will also provide access to industry expertise from Owl Ventures and strategic guidance from Byju’s.
In addition to this Series C investment, Owl Ventures is now a strategic partner of SplashLearn who can provide valuable insights – helping the company better understand customer needs, build internal capacity and access key global networks. With this new resource, SplashLearn is better positioned to meet customers’ needs while providing interactive educational products that make learning fun for children worldwide.
Expansion into new markets
The investment from Byju’s Backer Owl Ventures will help SplashLearn expand into new markets. The addition of resources and financial support offered by the investment will enable the ed-tech company to unlock potential channels for growth and reach more students. It can open up vast new opportunities for collaboration, usage and scale. The money can also widen their products’ reach and client base and strengthen its foothold in existing markets.
Specifically, SplashLearn can use the funding to hire experienced personnel to build a strong development team, boost advertising efforts and overall brand awareness, launch new product offerings tailored towards specific markets and regions, develop comprehensive support materials such as videos or tutorials that are targeted at different demographics or regions, invest heavily in R&D activities on topics such as AI-powered learning platforms and machine learning technologies to stay ahead of industry trends and further innovate their products. Additionally, initiatives such as attendance tracking or class discussions capabilities can be implemented with the help of this funding. With these aspects, SplashLearn can experience real growth within all its geographies.
Increasing customer base
Due to the infusion of investment from Byju’s Backer Owl Ventures, SplashLearn will be able to accelerate its vision of providing personalized and exploratory math learning that encourages creativity, innovation, and a genuine joy for problem-solving for educators, parents and students globally.
With this investment, SplashLearn can further expand its customer base through marketing activities to maximize its reach by advertising on multiple channels like digital media and print advertising. This will aid in the growth of their customer base and consequently increase the user engagement rate which will have an overall positive effect on their revenue stream.
Additionally, with these resources; SplashLearn can also enter new geographies or open up offline centers by collaborating with local education institutions to widen their customer base while delivering quality math learning experiences.
Impact of the investment
Byju’s Backer Owl Ventures has recently led a series C funding for SplashLearn. It will help the company explore new areas, expand the technology and grow its user base. This investment will have both short-term and long-term impacts on the company.
Let’s take a closer look at what these impacts are.
Improved user experience
The investment from Byju’s Backer Owl Ventures will help SplashLearn improve its user experience and offer more personalized learning through its programmatic and adaptive technologies. This includes developing a range of interactive and animated learning modules and introducing gamification elements like rewards, challenges, and badges to make learning fun. They also plan on deploying more content with exciting activities to motivate children to engage in learning for longer durations.
Additionally, with this investment, SplashLearn aims to further build its existing platform of customized learnings for teachers so that they can create truly individualized curricula for their classes. By leveraging artificial intelligence (AI) technology within their platform, the company can provide teachers with the data-driven insights to better understand their students’ capabilities, interests and needs. This would allow for a much more seamless syllabus tailored to each student’s strengths and weaknesses.
With such improvements in the user experience, it would enable SplashLearn to reach new audiences; connect with schools; support learners dynamically; innovate faster; deliver comprehensive teaching-learning outcomes; enable better assessment moderation and monitoring programs; track analytics; identify gaps between expected outcomes & skills delivered/ learnt by children & others alike. As these services continue to evolve they will become even more beneficial in helping students develop valuable skills that are significant in today’s digital world – essential components of digital literacy such as problem solving, coding and data analysis.
Increased revenue
The investment from Byju’s Backer Owl Ventures will help SplashLearn increase its customer base and revenue. With the additional funding, SplashLearn can scale up its operations, hire additional talent and develop new services and products.
The company will also be able to access Byju’s Backer Owl Ventures’ expertise in educational technologies and its vast network of connections within the industry. This investment is a testament to the potential of SplashLearn’s learning platform, which will result in increased brand awareness for the company and further drive demand for their products.
Additionally, this funding will enable SplashLearn to invest in research and development efforts to create better content for children across the world. This collaboration between Byju’s Backer Owl Ventures and SplashLearn not only marks an important moment of growth and opportunity but it also validates the hard work put into delivering high-quality learning experiences for children.
Enhanced brand visibility
The investment from Byju’s Backer Owl Ventures into SplashLearn will provide an enhanced visibility of the SplashLearn brand across India and other countries. With more resources to invest in marketing and advertising, SplashLearn will be able to increase reach, exposure and strength of the brand; this could be beneficial in terms of better user adoption and subscriptions.
With their years of market expertise, Byju’s Backer Owl Ventures could guide them in developing theories based on past knowledge that can analyze demographic data, customer sentiment etc which can give a better understanding of the changing markets and user behaviour. This will help SplashLearn develop methods for generating new leads and making existing customers recurring customers as well as guiding their growth strategies for a long-term success.
