In this modern world, video storytelling is not an option; it is a necessity. Over 82% of the internet is predicted to be busy with video by 2024. Using strong story frameworks can help content producers, companies, and influencers stand out from their competitors. Still, the actual difficulty is keeping the audience interested; capturing the attention is not difficult.
Videos may convey a story, have an emotional effect, keep the viewers enthralled, and inspire action by means of an appropriate narrative framework. Acts include sharing, subscription, or buying for anything. How can you perfect this skill? Let us simplify this.
Start With Explosive Hook
Whether the audience remains or scrolls away is solely determined by the first five seconds of the video. Most viewers disengage after the first 10-15 seconds of a video. To counteract, open with:
A shocking statement such as “What if we tell you that your brand can grow overnight?”
An even more shocking statistic: “Did you know 85% of videos on Facebook are viewed without any sound?”
How about explosive claims: “This strategy is all you need to 10x your video engagement,”
Once you have your audience’s attention, now it is time to take them on a captivating story.
Follow a Narrative Structure.
Every great story follows a certain structure. The hero’s journey is a narrative framework used in movies and novels that works incredibly well in videos, too. It consists of:
- The Setup: Outline the problem or challenge.
- The Conflict: Show some difficulties or hurdles.
- The Resolution: Provide a solution, transformation, or a call to action.
For example, while creating a video about gaining YouTube followers, start by telling the story of Struggling Small Creators, move on to explain different strategies, and wrap up with an effective solution.
Leverage Emotions to Drive Engagement.
Emotions drive tremendous levels of engagement. Hubspot studies show that highly emotionally charged videos are shared 2 times more than those that evoke superficial reactions. The most prominent evoking emotions include:
- Joy – Because of marvelous achievements or some ‘feel-good’ moment.
- Surprise – Because of sudden surprising facts or information.
- Empathy – Because of relatable suffering or compassionate stories.
- Curiosity – Through vague questions or storytelling.
Emotional triggers such as these make your audiences go a step further to consume and engage with your content.
Keep It Visually Dynamic
As human beings, one thing we all have in common is the dwindling attention span. A shocking 13-15 seconds is the average watch time per video on mobile. To keep the audience engaged: Incorporate fast-paced and seamless transitions along with quick cuts
Add text since many users watch videos with the sound off.
Close-up shots – Capturing emotions and intricate details of what is happening in the frame.
Animation and graphics – Conveying important information visually.
If you wish to boost your engagement even more, YouTubeStorm boasts useful tips and tools that will help you expand the reach of your videos greatly.
Tailor to Each Platform
Every social platform has its specific dynamics when it comes to video storytelling:
YouTube: Detailed stories in longer form videos (5 to 10 minutes long).
Instagram Reels & TikTok: Shorter videos with quick-paced, energetic storytelling (15 to 60 seconds long).
Facebook & LinkedIn: Informative and story driven as well, but more focused on community.
Grasping these blocks guarantees that your video will be well received regardless of the audience.
Finish with a Strong Call To Action (CTA)
(https://www.drip.com/blog/call-to-action-examples)
Always strive to leave your viewers wanting more. A strong CTA increases conversion and engagement rates greatly. Instead of broad CTAs such as ‘Subscribe for more,’ use the following:
”Need more tips like this? Smash the subscribe button, and let us grow together!”
”Leave a comment below telling me your biggest struggle regarding video storytelling- I will reply to the best ones!”
Personalizing your CTA increases audience interaction while creating loyalty amongst your viewers.
Conclusion
Storytelling in videos can take time to master, but rest assured that the right measures will help you increase engagement, view retention, and call to action all drastically. Starting with a hook, telling a story with emotions then adding images and videos will ensure you make videos that have an impact.
If you want to foster even higher levels of engagement on YouTube, consider services such as YouTubeStorm that aid in exposure and visibility.
