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How to Get Your Music Featured on Spotify Editorial Playlists

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It is no secret that having your track on an editorial playlist can drastically change your streaming numbers.

According to Statista, Spotify has over 551 million users, including around 252 million paying subscribers, making it one of the top platforms for discovering new music.

When used correctly, Spotify Editorial Playlists—curated by the platform’s editorial team—have the potential to go viral, generating thousands to millions of plays.

For more tips on growing your Spotify presence, check out resources like socialwick, which offers valuable insights into music promotion strategies.

Create Marketable Audio

Keep in mind that the Spotify editorial team is highly selective, offering few second chances. They seek the best of the best.

Therefore, if you want to land on trending playlists, proper mixing and mastering are crucial.

At the same time, make sure your music stands out while incorporating prominent themes found in popular playlists. Study widely loved styles, work with skilled producers, and analyze top-performing songs in your genre.

Boost Your Engagement on Spotify for Artists

Start by claiming your artist profile. Make sure to add an enticing bio, links to your social media, and high-quality images to enhance your branding. Use Canvas videos and Spotify’s media merging features to draw more attention to your profile.

Remember, your fans engage with you through social media and playlists, so keeping them entertained and involved is essential.

Claim Your Artist Profile on Spotify for Artists

Claiming your artist profile is a crucial first step.

Leverage Canvas videos and media-merging tools to enhance your profile’s appeal. Don’t neglect your profile—fans engage with you through playlists and social media, so maintaining a strong presence is key.

Use Spotify’s Playlist Pitching Tool to Submit Your Track

Spotify allows artists to pitch unreleased songs for editorial review. Follow these steps:

  1. Log in to your Spotify for Artists account and click on “Upcoming Releases.”
  2. Select “Pitch a Song” and fill in relevant details, such as genre, mood, and marketing plans.
  3. To qualify for Release Radar, submit your track at least seven days before the release date.

Your submission should contain as many details as possible. If applicable, highlight your promotional efforts, audience engagement strategies, and press coverage.

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Additionally, ensure your song aligns with current popular genres and trends on Spotify.

Implement a Strategic Streaming Plan

Engagement is closely tied to Spotify’s algorithm, and a well-planned release strategy can maximize your reach. Be sure to time your release effectively. Consider utilizing:

  • Social media ads
  • Email marketing campaigns
  • Collaborations with influencers and other artists

To optimize Spotify’s algorithm, encourage listeners to pre-save your songs to build momentum before release.

Promo Cards can be created for social media marketing and should be used alongside your Spotify link.

Additionally, cross-promote your release on TikTok, Instagram, and YouTube Shorts to boost visibility and increase streams. TikTok, in particular, offers strong promotional opportunities by embedding links to Spotify.

Naturally Improve Your Spotify Metrics

When curators select songs, they analyze listener data, including pre-saves and past play history. Strong engagement indicators—such as high pre-save numbers—can significantly boost your chances.

To amplify your reach, use:

  • Social media marketing
  • Blog Features
  • Influencer collaborations

Getting featured in user-generated playlists can also lead to gradual increases in visibility and streaming numbers.

Rely on Independent Playlist Curators

Independently curated playlists have gained massive influence, as have the curators behind them. To increase your chances of being featured:

  • Contact independent curators directly on Instagram or Twitter.
  • Submit your music through platforms like SubmitHub or PlaylistPush.
  • Collaborate with blogs and social media creators who specialize in promoting new artists.

Connect With Other Musicians

Networking is essential in the music industry. Connections often lead to increased visibility among Spotify curators. Attend industry events or participate in online collaborations.

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The more people you know in the industry, the more opportunities you’ll have to get featured on playlists and attract new listeners.

Stay Active and Release Music Regularly

Spotify favors active artists and often promotes them through playlists. To maintain relevance:

  • Release singles and EPs consistently.
  • Engage with fans through Q&A sessions and social media.
  • Collaborate with other artists to expand your reach.

Monitor Your Data and Adjust Your Strategy

Spotify for Artists provides real-time analytics on playlist performance, listener demographics, and retention rates. Use this data to refine your marketing strategy and improve future submissions.

Conclusion

Getting featured on a Spotify editorial playlist is about more than just having a great song—it’s a strategic process.

Success depends on how well you manage your Spotify profile, submission strategy, and audience engagement. With the right networking, persistence, and high-quality music, your chances of landing on an editorial playlist will significantly increase.

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